Reach and Market to An Educated / Influential Audiance (Source: Fall 2013 MRI)

- 72% of PVN readers use color cosmetics, 64% higher than average

- “Maintaining a youthful appearance is important to me”  64% agree (110 index)

- 1.4 million PVN readers “have a great deal of knowledge/experience on the beauty topic” (128 index)

- PVN readers are 34% more likely than average to be beauty Influentials

- 30% of PVN readers use natural/organic beauty products, 17% higher than average