Selection Process:

Our Methodology: 

  • After sending out a call for products launched in the past year, we received over 1,300 product entries. 
  • Prevention's editorial team whittled the list down based on product ingredients, claims, and new, innovative technologies used.
  • The top hair products were shipped to Bria Research Labs in Libertyville, Illinois, where researchers used real hair to put their shine and de-tangling powers to the test. 
  • Our expert panel of dermatologists (see below for the full list) recruited patients to test the skincare finalists for four weeks using Visia machines. 
  • Simultaneously Prevention, recruited 25 reader testers via Facebook and asked them to test makeup finalists. 
  • Every finalist was also tested (and debated) by editors in our offices. 
  • The end result? Twenty-two products that promise to make your daily regime more effective and leave you looking and feeling younger than ever.


Expert Panel

Joel Schlessinger, MD, board certified dermatologist, Omaha, NE, past president American Society of Cosmetic Dermatology and Aesthetic Surgery

Howard Sobel, MD, dermatologist and attending physician in dermatology and dermatologic surgery at Lenox Hill Hospital in New York City

Mary Lupo, MD, dermatologist and clinical professor at Tulane Medical School/Prevention advisor

Marguerite Germain, MD, board dermatologist in Charleston, SC, member of the The American Society of Cosmetic Dermatology & Aesthetic Surgery

Marina Peredo, MD, dermatologist and clinical professor at Mount Sinai School of Medicine

Ranella Hirsch, MD, dermatologist in Cambridge, MA, fellow of the American Academy of Dermatology